Introduction
The Invia Group is a leading online travel company in Europe, bringing together top travel portals under one roof. With a wide range of travel options, from package holidays and individual tours to business trips and family holidays, our offerings serve a variety of target groups and needs.
As one of Europe's leading digital holiday experts, active in the largest and fastest growing markets, our aim is to provide the best holiday experience throughout the customer journey, ensuring that customers enjoy their time and leave with lasting, happy memories.
The diverse team, known as Invianers, works across five countries: Germany, Czech Republic, Poland, Slovakia and Hungary. The Invia Group operates several popular portals including ab in den urlaub, invia.cz, travelplanet.pl and invia.hu.
The Group Retention Director Marketing is responsible for enhancing customer loyalty and reducing the churn by developing and executing retention strategies on a Invia group-wide scale (DACH & CEE). This involves analysing customer behaviour and feedback to design personalised retention programmes, including loyalty schemes, communication plans, and value-added services. The role requires a close collaboration with various departments to ensure a seamless, data-driven customer experience. Key responsibilities include to have a CRM blueprint for multiple brands across the different markets, standardising the tech stack and tools, and develop robust audience management strategies. The Group Retention Director Marketing will also focus on optimising the customer login area and driving engagement through the mobile apps. The execution of these strategies will be managed in collaboration with local retention managers.
As one of Europe's leading digital holiday experts, active in the largest and fastest growing markets, our aim is to provide the best holiday experience throughout the customer journey, ensuring that customers enjoy their time and leave with lasting, happy memories.
The diverse team, known as Invianers, works across five countries: Germany, Czech Republic, Poland, Slovakia and Hungary. The Invia Group operates several popular portals including ab in den urlaub, invia.cz, travelplanet.pl and invia.hu.
The Group Retention Director Marketing is responsible for enhancing customer loyalty and reducing the churn by developing and executing retention strategies on a Invia group-wide scale (DACH & CEE). This involves analysing customer behaviour and feedback to design personalised retention programmes, including loyalty schemes, communication plans, and value-added services. The role requires a close collaboration with various departments to ensure a seamless, data-driven customer experience. Key responsibilities include to have a CRM blueprint for multiple brands across the different markets, standardising the tech stack and tools, and develop robust audience management strategies. The Group Retention Director Marketing will also focus on optimising the customer login area and driving engagement through the mobile apps. The execution of these strategies will be managed in collaboration with local retention managers.